Succeeding in Account Management

Overview/Description
Successful account managers pursue high-profit customers and work hard to retain them. They strive to understand and satisfy their customers' needs, knowing that their efforts will serve the strategic initiatives of not only their own company, but of their client as well. This Challenge Series product explores effective account management techniques. You'll assume the role of an account manager for a human resources consulting firm.

Target Audience
Experienced sales professionals who wish to improve their ability to manage accounts.