Talking about the Competition

Overview/Description
Gaining knowledge and insight about your competitors is essential in helping you differentiate your solution. But knowledge is not enough. You have to be able to communicate that knowledge skillfully in the sales conversation. This Business Impact explores tactics for communicating effectively about the competition.

Target Audience
Experienced sales professionals who wish to improve their skills at communicating about competitors during sales conversations

Expected Duration (hours)
0.1

Lesson Objectives

Talking about the Competition