The Fundamentals of Globalization: Strategies for Globalization

Overview/Description
Global strategies can range from adapting your standard products or services for local needs to obtaining cost advantages by producing in low-cost bases and selling in the most lucrative markets. Opportunities for achieving competitive advantage abound in the global marketplace. However, you must be able to determine which strategies will harness those opportunities most effectively. The goal of any strategy is to create value for customers and the organization. This course outlines value-creation opportunities in the global marketplace, as well as the challenges of pursuing those opportunities. It also describes three broad global strategies – adaptation, aggregation, and arbitrage – and how companies may use them in unique combinations.

Target Audience
Executives, managers, supervisors, team leaders, and other business professionals operating in global organizations who want to support or manage globalization-focused activities within their organization

Expected Duration (hours)
1.0

Lesson Objectives

The Fundamentals of Globalization: Strategies for Globalization

match value-creation opportunities with their strategic benefits for the global organization

identify the challenges associated with each global value-creation opportunity

distinguish between examples of adaptation, aggregation, and arbitrage strategies

determine the value created by an organization's mix of strategies in a given scenario