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Overview/Description Careless words and actions can quickly undermine the trusting relationships that you work so hard to develop with your customers. When you know you've lost a customer's trust, you'll have to make an honest, concerted effort to regain it. This Business Impact explores strategies for rebuilding trust and getting your relationship back on track. Target Audience Experienced sales professionals who wish to improve their ability to rebuild trust with customers Expected Duration (hours) 0.1 Lesson ObjectivesRegaining Your Customer's Trust
Overview/Description How you prepare for and respond to bad news and lost sales can make the difference between a dead end and an even better sales opportunity. This Business Impact explores emotionally intelligent strategies for dealing with bad news and lost sales. Target Audience Experienced sales professionals who wish to improve their ability to deal effectively with bad news Expected Duration (hours) 0.1 Lesson ObjectivesResponding to Bad News
Overview/Description No matter what your skill or prior success, you won't win every sale. The fact of the matter is sometimes your customers will go with the competition, or find a different way to address their needs. How you handle such a loss, however, will mark how you're viewed as a professional. This Challenge Series product explores how to constructively handle the loss of a sale. You'll assume the role of a sales representative for an information services company. Target Audience Experienced sales professionals who wish to improve their ability to deal with bad news and lost sales...
Overview/Description Despite having similar goals, sales and marketing are often at odds. This impact explores how to improve relationships between the two divisions. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesSales and Marketing: Two Sides of the Same Coin?
Overview/Description Completing "large deal" sales typically requires a team approach. This Business Impact examines the roles involved with such an approach. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesSales Support Roles for Better Customer Interaction
Overview/Description Selling with a seat-of-the-pants approach is a gamble. This Business Impact details an alternate approach. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesPlanning for Effective Selling
Overview/Description Every company has its key players in the purchasing chain. However, position and title do not always indicate who has authorization to make purchasing decisions. Here we examine how to maximize sales opportunities by reaching the right audience. Target Audience Salespeople whose job it is to personally sell products or services in a professional, corporate, capacity, along with those in training for such roles. Expected Duration (hours) 0.1 Lesson ObjectivesSelling to Key Players
Overview/Description Trust may be a sales professional's most valuable asset. When present, it forms the bedrock of productive relationships. But when absent, it casts suspicion on every word spoken and action taken. This Challenge Series product explores strategies for building trust. You'll assume the role of a sales professional for a manufacturer of data collection devices. Target Audience Experienced sales professionals who wish to improve their ability to build, protect, and rebuild trust during the sales process Expected Duration (hours) 0.2 Lesson ObjectivesSelling with Trust
Overview/Description For most sales professionals, prospecting for new customers and making those initial sales calls is a big part of their job. But that doesn't mean it's easy. Conducting prospecting calls is one of the most difficult skills to learn. Potential customers aren't always aware of their needs and often don't appreciate a stranger pointing out their problems. It's the job of the sales professional to recognize potential pain, approach each customer in a tactful and appropriate manner, determine the right solution, and present it in an engaging way that helps the customer make an...
Overview/Description Today's sales professionals are trained to be effective purveyors of products and services. However, standalone sales often represent missed opportunities because customers rarely think beyond their immediate need. Solution selling is a consultative process where the sales professional becomes an invaluable resource to the customer. It's a method of addressing all the customer's needs – whether those needs are expressed or unexpressed – for today and into the future. In fact, solution selling is the development of a long-term relationship between the sales...

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