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Overview/Description
The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking marketing activities to an organizationâs overall strategic objectives; and exactly how the planning process is carried out. The importance of recognizing the difference between marketing strategies and marketing tactics is also...
Overview/Description
How do you know what kind of products and services you should be marketing? How do you develop successful products and services? How do you promote and sell them? In todayâs highly competitive marketplace, these considerations are more important than ever. This course focuses on the answers to these questions and provides key insight into the importance of product and price within the modern marketing mix. The course then covers the product and development process, the concept of product differentiation in today's marketplace, and what this ultimately requires from...
Overview/Description
How do you get customers interested in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This course will provide insight into how to design promotional strategies and campaigns that help expand existing markets and develop new customer relationships. You will learn about the key characteristics of different forms...
Overview/Description
Were you ever in a situation where you started a new project and weren't sure of its effectiveness? Is your new process trending toward success or failure? These are questions that should be on the mind of every manager. An effective manager is continuously gathering, monitoring, and analyzing information as it relates to organizational performance. This course explores data analysis techniques used to detect trends of projects and processes. It describes key concepts in statistical analysis and explains how data-gathering affects the people in an organization and vice...
Overview/Description
Businesses exist to meet the needs of the customers they serve. As such, you must listen to the voice of your customers and build processes that deliver products and services to them. It is also necessary to review processes to ensure they remain within the targets and specifications set by your customers. Measuring the capability and performance of a process is an important activity in Six Sigma DMAIC methodology. Six Sigma teams use process capability and performance measurements, such as process capability (Cp), process capability index (Cpk), process performance (Pp...
Overview/Description
As a manager, you'll often find yourself managing people with knowledge, skills, and expertise you don't have, in areas you're unfamiliar with. The amount of information that managers process on a daily basis requires them to know a little about a lot. However, they have to rely heavily on their experts for the in-depth knowledge needed to meet goals and get the job done. Along with unique subject-matter expertise, these experts have unique needs in the workplace. Learning to meet these needs can help you increase the productivity, retention, and quality of work of your...
Overview/Description
Visual Studio 2010 and ASP.NET MVC provides a framework for implementing the Model View Controller architecture in ASP.NET applications. This course covers the fundamentals of ASP.NET MVC and describes how to create applications based on this framework. Specific topics include creating and debugging ASP.NET MVC applications, ASP.NET MVC Routes and URLs, and utilizing controllers, actions and views. This course is one of a series in the SkillSoft learning path that covers the objectives for the Technology Specialist (TS): Web Applications Development with Microsoft .NET...
Overview/Description
Both Visual Studio 2010 and ASP.NET 4.0 provide integrated support for ASP.NET AJAX and client-side scripting. This course provides an overview of what ASP.NET AJAX is and demonstrates how to utilize ASP.NET AJAX as well as client-side script in web applications using Visual Studio 2010. Specific topics covered include client-side scripting and the Document Object Model, the support for AJAX in the latest version of ASP.NET, ASP.NET AJAX controls, using jQuery to call ASP.NET AJAX methods and how both ASP.NET and AJAX interact with it, and finally how to handle common...
Overview/Description
Visual Studio 2008 and ASP.NET 4.0 provide various methods for configuring and deploying web applications. This course will cover the ways you can configure web applications and the tools you can use to deploy them, highlighting the pros and cons of each. Specific topics covered include configuring ASP.NET 4.0 web applications and providers. Also covered in the course is how to compile web applications using both Visual Studio and command line utilities, and how to use deployment tools such as XCopy, the Windows installer, and the Publish Website Tool. This course is one...
Overview/Description
Visual Basic 2010 and ASP.NET 4.0 provide developers with the ability to integrate both data and services into an ASP.NET 4.0 Web application. This course identifies the steps for displaying and modifying data in an ASP.NET Web application, by accessing data using data-bound and data source controls, as well as ADO.NET, utilizing Windows Communication Foundation services as well as how to create and modify a Dynamic Data. Specific topics covered include using data-bound and data source controls, dynamic data, data access and data binding, LINQ, and utilizing WCF data...
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